Reliance Retail’s non-public label surpasses prime style manufacturers like Puma, Nike on Ajio


At present, practically half of the 30 prime manufacturers offered on Ajio are non-public labels from Reliance Retail, which has on a number of events featured prime nationwide and international manufacturers akin to Puma, Nike, Levi’s, Superdry, Adidas and US Polo on the nation’s largest ecommerce channel. left behind. The retailer, two individuals aware of the matter, mentioned.

Reliance Retail’s non-public manufacturers Avasa Combine n Match, TeamSpirit, DNMX and Netplay are 4 of the highest 5 manufacturers to promote on Ajio this yr, underlining the corporate’s technique to push its private manufacturers throughout channels. Puma was the one out of doors model within the prime 5. The identical manufacturers made it to the highest 5 in Ajio’s Huge Daring Gross sales in July.

“Non-public manufacturers might be thought of as mainstay of Ajio as it’s for nearly all style vertical websites,” mentioned one of many individuals. Particularly within the on-line area as a result of actual time knowledge of buyer expectations is accessible. ,

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The opposite particular person mentioned that ethnic non-public label Awasa Combine n Match was one of the best promoting model on Ajio that yr. Ajio didn’t reply to an e mail looking for remark.

Ajio is quick rising as a challenger to Myntra within the on-line style area and the platform is closely dominated by its non-public label in addition to Indian and international style attire and life-style manufacturers.

The primary particular person mentioned that a few of the international labels which are offered by Reliance Manufacturers in India, together with Superdry, Armani Alternate, Fuel and Steve Madden, are among the many best-selling manufacturers on Ajio.

Harminder Sawhney, cofounder of retail consultancy Wazir Advisors, mentioned on-line gamers have a wealth of knowledge about designs, colours and sizes – what’s promoting and what’s not, and on-line platforms use the information to deliver their line. We do. With a quick worth to entice the shoppers.

“Most shoppers purchasing on-line are on the lookout for higher priced merchandise and gamers use knowledge from different manufacturers to well construct their merchandise after which they place their private manufacturers proper subsequent to established Indian and international manufacturers. maintain it,” he mentioned.



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