Reliance Retail buys 89% stake in lingerie retailer Clovia

Reliance Retail buys 89% stake in lingerie retailer Clovia

Within the Rs 950 crore deal, Reliance Retail purchased curiosity. After the acquisition of Jivame and Amante, Clovia is the third acquisition by Reliance Retail in the identical section. Clovia’s most up-to-date funding spherical was a $10 million Collection B spherical in 2019.

“A typical, unified thread working by means of all the pieces we have now finished at Reliance is a way of care and empathy. That was the spirit of true Reliance, is and at all times shall be.”

– Mukesh D Ambani, Chairman and Managing Director, RIL Annual Basic Assembly 2021

Reliance Retail is the retail arm of Reliance Industries Restricted, and is on the coronary heart of the corporate’s consumer-oriented operations. Reliance Retail has been on the forefront of the organized retail revolution in India.

Reliance Retail’s operational technique displays the formidable spirit of a rising India. The driving thought of ​​Reliance Retail is to create inclusion, development and long-term societal worth for thousands and thousands of Indians.

It has rapidly established robust and lasting relationships by offering thousands and thousands of consumers with a vast vary of merchandise, an incredible worth proposition, superior high quality and an unmatched buying expertise throughout all of its shops.

All through the years, the rise of Reliance Retail has generated a large socio-economic revolution in India.

Reliance Retail has been declared the world’s quickest rising retailer. It’s the solely Indian retailer within the high 100 and ranked 53rd within the checklist of high international retailers. India’s largest and most tasty retailer has the widest distribution community.

Reliance Retail has near 150 million devoted prospects who store at its shops. In FY20, it had over 640 million footfalls throughout all areas, which is incomparable by every other Indian retailer. With over 100,000 transactions per hour, Reliance Retail is unmatched within the Indian retail enterprise and is bettering the lives of thousands and thousands of Indians day-after-day.


Reliance Retail has applied a multi-pronged technique and operates a various vary of retailer codecs to satisfy the deliberate and every day or occasional buying wants of shoppers within the main consumption baskets of grocery, shopper electronics, and trend and way of life. does.

Reliance Retail operates meals, recent produce, bakery, dairy merchandise, family and private care merchandise and basic merchandise by means of its Reliance Contemporary, Shree Kannan Departmental Shops, Good and Good Level retailer codecs.

Reliance Retail operates the Reliance Digital and MyJio retailer codecs within the shopper electronics consumption basket, providing a large alternative of shopper electronics, dwelling home equipment, computing and mobility objects and the most recent devices and equipment. ResQ, a full-service company and India’s solely ISO 9001 licensed electronics servicing model, helps these shops.

Reliance Retail operates a portfolio of codecs within the trend and way of life consumption basket that caters to prospects throughout worth, mid, premium and luxurious classes. Reliance Retail operates a portfolio of over 40 international manufacturers together with Armani, Burberry, Diesel, GAS, Marks & Spencer, Superdry, together with codecs from Traits, Traits Lady, Traits Man, Traits Footwear, Undertaking Eve, Reliance Jewels and Hamley’s. Is. Brooks Brothers, Steve Madden and others.

Reliance Retail has a robust presence in digital commerce channels by means of, a curated trend and way of life retailer that brings the most effective of nationwide and worldwide manufacturers to the doorsteps of the shoppers.

The second is JioMart, India’s foremost hyperlocal retail answer, leveraging Reliance Retail’s in depth kirana retailer community and well-established provide chain infrastructure.

Reliance Retail Ventures Ltd (RRVL), backed by Reliance Industries (RIL), on Sunday introduced that it has purchased an 89 per cent fairness funding in Purple Panda Style Pvt Ltd, which owns and manages Clovia, on March 21, 2022.

Reliance Retail will spend Rs 950 crore on secondary and first inventory purchases.

Pankaj Varmani, Neha Kant and Suman Choudhary launched Clovia, a bridge-to-premium D2C model for ladies’s innerwear and loungewear.

With this acquisition, Reliance expanded its innerwear portfolio to incorporate Zivam and Amante manufacturers.

For Rs 950 crore, ‘Reliance Retail’ buys 89 per cent stake in lingerie retailer Clovia.

Clovia - Branding and Innovation

With an funding of Rs 950 crore, Reliance Retail Ventures Restricted (RRVL) has acquired 89 per cent fairness stake in Clovia, the trade chief within the bridge-to-premium intimate put on class.

Clovia Crafting #Underfashion is India’s most well-known lingerie model!

It’s the very first thing you put on and the very last thing you’re taking off. The corporate offers high quality lingerie with a solution-based method to Indian girls who’ve caught to generations with vanilla and one-size-fits-all underwear.

Clovia has over 200 areas in 50 international locations. It’s backed by Ivy Cap Ventures, Mountain Companions in Zurich and AT Capital in Singapore.

By a mixture of secondary share buy and first funding, RRVL has acquired an 89 per cent fairness place in Purple Panda Style Pvt Ltd, which owns and manages the Clovia enterprise, in keeping with a joint assertion.

In keeping with the assertion, the rest of the corporate shall be owned by the founding crew and administration.

With this acquisition, RRVL will strengthen its portfolio within the innerwear house, which has beforehand acquired the manufacturers Jivam and Amante.

Clovia is India’s main bridge-to-premium D2C innerwear and loungewear model for millennial girls, based in 2013 by Pankaj Varmani, Neha Kant and Suman Choudhary.

It has a loyal buyer base within the intimate attire market and is thought for its design-driven newest traits and providing aggressive costs.

Commenting on the transfer, Isha Ambani, Director, RRVL mentioned, “Reliance has at all times been on the forefront of increasing the choices and offering the most effective worth proposition to the shoppers. We’ve got a trendy, high-quality and design-driven interiors in our portfolio. Excited to welcome attire firm ‘Clovia’. We sit up for working with Clovia’s excellent administration crew to assist propel the corporate to new heights.”

Pankaj Varmani, Founder and CEO, Clovia, mentioned, “Clovia is thrilled to hitch the Reliance Retail crew. We’ll profit from Reliance’s scale and retail data on account of this affiliation, broadening the model’s visibility and bringing a robust worth proposition to the intimate attire class by means of world-class high quality, design and trend. Clovia would be the hottest model in our class, and we sit up for doing so.”

RRVL is a subsidiary of the oil-to-chemical conglomerate Reliance Industries Restricted.

Final November, RRVL paid an undisclosed quantity to MAS Manufacturers, a completely owned Sri Lanka-based MAS Holdings subsidiary, to retail lingerie firms below the ‘Amante’ umbrella model. It additionally purchased a minority stake in Actoserba Energetic Wholesale, which owns and operates on-line lingerie retailer Zivame.

In October, RRVL paid an undisclosed quantity for 52 per cent possession in Ritika Pvt Ltd, the agency of veteran couturier Ritu Kumar. Reliance Manufacturers Restricted (RBL) has additionally introduced that it has secured 40% minority funding in MM Kinds Pvt Ltd, owned by famend designer Manish Malhotra.

Buying spree at Reliance Retail

Reliance Retail has not too long ago shifted its focus to B2C manufacturers. In January of this yr, it paid $200 million for a 25.8% totally diluted possession in Dunzo, a hyperlocal supply enterprise.

In 2022, the company paid $132 million for a 54 p.c stake in Addverb Applied sciences, an Indian robotics startup. This makes Clovia the third startup that Reliance has chosen to take a position on this yr.

Reliance Retail paid Rs 3,497 crore for a controlling stake in 25-year-old web search and discovery platform JustDial. In 2021, for an undisclosed payment, the Mukesh Ambani-led firm purchased a 96.49 per cent stake in MilkBasket, one other D2C enterprise.

After months of hypothesis, it purchased a 60 p.c stake in pharmacy firm Netmeds for $83 million in 2020.

Extra about Clovia

Covid Essentials, WFH, Sleepwear Contributed to Our Growth: Clovia Founder - Economic Times

clovia founder

Clovia is an organization that manufactures and sells lingerie, shapewear, sleepwear and swimwear for ladies. Ivy Cap Ventures and Mountain Companions AG, each based mostly in Zurich, have invested within the firm. In keeping with CB Insights, Clovia is without doubt one of the high 10 early stage e-commerce corporations to look out for.

Pankaj Varmani, an IIT postgraduate and serial entrepreneur; Neha Kant, an e-commerce professional; Suman Choudhary, a design veteran with 16 years of expertise; and HBTI graduate and startup professional Aditya Chaturvedi based the corporate in 2013.

In keeping with a 2015 interview, the founders noticed a major void within the Indian intimate put on marketplace for girls. Historically, Indian girls have been uncovered to a restricted variety of types and designs, and something that seems to be properly designed is exorbitantly costly. Retailers offered what was most accessible to inventory, akin to a restricted vary of sizes, matches, and options. A lady’s outerwear has developed dramatically over the previous decade, significantly within the office, however innerwear has not. Given this, they acknowledged the chance to create a brand new lingerie model with a group that caters to the wants of at the moment’s working girls by means of solution-based stylish underwear.

Immediately, the corporate is rising at over 100% each quarter and ships over 2,50,000 models monthly. After launching its on-line retailer in 2013, the corporate constructed ten shop-in-shop areas throughout airports as a advertising and marketing channel to get nearer to prospects, attain them and get direct suggestions.

As per TechPortal report of November 2015, Clovia has over 3 lakh registered members and 28 lakh web page customers and sells 1 lakh models each month with a development price of 15-20 per cent. Clovia’s stock administration is a essential concern as a producer as about 100-200 new designs are launched each month, which is an incredible quantity. In keeping with the identical article, Clovia leverages large knowledge and expertise like machine studying and synthetic intelligence to create underwear to repair this downside.

In keeping with a March 2016 report in TechinAsia, Clovia’s development might be attributed to their bra assortment, which accounts for about 65 p.c of Clovia’s whole gross sales. Aside from this, the model can also be foraying into new areas like swimwear, loungewear and quick trend.

Clovia at present designs in-house and outsources manufacturing for over 16 producers, most of them based mostly in North India.

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