Reliance Normal Insurance coverage needs to be a ‘good friend in want’ automotive proprietor, Advertising & Promoting Information, ET BrandEquity


Reliance Normal Insurance coverage needs to be a ‘Good friend in Want’ automotive proprietor

Reliance Normal Insurance coverage, a personal basic insurance coverage firm, has launched a digital marketing campaign referred to as #CarKaYaar, cementing its model place as a ‘Good friend in Want’ for automotive insurance coverage clients.

The marketing campaign consists of a collection of six animated promoting movies made by ^ Atom Networks. With a humorous tone, the advert movies set up the truth that Reliance Normal Insurance coverage Firm Restricted (RGICL) will at all times care for the shopper and their automotive, even within the strangest and most extraordinary of circumstances. The animation makes use of RGICL’s pleasant model face, Brobot, because the rescuer of individuals in probably the most weird car-crashes, displaying that RGICL covers every thing.

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Elaborating on the concept behind the marketing campaign, Anand Singhi, Chief Distribution Officer, Reliance Normal Insurance coverage stated, “Classically the insurance coverage sector is filled with critical narratives depicting care, safety and numerous different emotional areas. #CarKaYaar With the marketing campaign, we’ve got tried to interrupt free from the monotony and talk our message in a brand new manner with somewhat humor and quirks.” He additional added, “The insurance coverage {industry} has grown tremendously over time by altering the insurance coverage necessities of the shoppers. RGICL is at all times providing new merchandise equivalent to redesigned add-ons and clients with industry-first options. Add-ons are an necessary element in automotive insurance coverage insurance policies that present further safety. Individuals can select the precise add-on merchandise primarily based on their protection wants. Nevertheless, consciousness of With this marketing campaign, we’ve got tried to boost consciousness about automotive insurance coverage add-ons. It may well present monetary safety towards several types of automotive damages.”

Atom’s Yash Kulshrestha and Anand Sen (chief inventive officer and nationwide inventive director respectively) defined that their concept behind ad-films was to clear the doubts and doubts of shoppers about what isn’t lined below their automotive insurance coverage.



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