Philips Sonicare companions with trend model Susan Alexandra to create an unique daring and shiny journey accent assortment


Stamford, Conn., August 9, 2021 /PRNewswire/ — In a primary of its form partnership, Philips Sonicare, the #1 Dental Skilled Beneficial Energy Toothbrush Model Worldwide, has collaborated with New YorkSusan Alexandra, a trend and accent model, ignites self-expression by way of whimsical, daring designs to create a customized limited-edition journey accent line.

The gathering is impressed by the Philips One by Sonicare: a brand new energy toothbrush specifically curated for individuals who are able to take a step up from guide toothbrushing, with portability and daring colours on the core of its design. This microvibration is mixed with comfortable, contoured bristles for a mild, but thorough cleanse. Out there in each battery-powered or rechargeable codecs, and full with a journey case, the Philips One by Sonicare simplifies and maximizes the effectiveness of oral care routines, all with a enjoyable aesthetic out there in eight distinctive colours: Mango, miamiMidnight, Mint, Shadow, Snow, Sage and Shimmer.

Philips Sonicare labored with Susan Cornow, founder and CEO of Susan Alexandra, for creating a spread of limited-edition merchandise that remember the Philips One by Sonicare portfolio and shiny smile to assist encourage private expression. The daring, shiny and cheerful spirit behind every Susan Alexandra product is the proper match for the sensible, attractively customizable design of Philips One by Sonicare.

“Philips Sonicare pursues this partnership to achieve a brand new demographic of younger adults who need to prioritize their well being and character – particularly whereas on the go,” mentioned marsi al-derriHead of Advertising for Oral Healthcare at Philips. “This partnership has been a real collaboration from the very starting, drawing on the similarities and concepts of each Philips Sonicare and Susan Alexandra. Regardless of variations in trade and merchandise, the 2 manufacturers had been capable of come collectively, as a method to exhibit our dedication. had been certain by the frequent aim. To do self-care and to show that it may be accessible, user- and travel-friendly, and pleasant.”

The primary product on this assortment will launch in August and is a flexible and attention-grabbing beaded lip appeal – the epitome of contemporary, playful fashion. Composed of purple rhinestone lips and pearlescent tooth, it highlights the worth of a shiny, white smile that Philips Sonicare may also help obtain, whereas the whimsical design Susan Alexandra is thought to embody. It may be paired with a suitcase, purse or carry-on so as to add a pop of shade whereas touring, may be chained to a necklace or looped on a belt for a playful addition to any outfit, or May even be served as an ornamental decoration.

In September, a portfolio of extra merchandise will launch, together with a toiletry case, tote bag, and ornamental sticker sheets. The geometric, summary design of this assortment displays the Philips One by Sonicare colours and celebrates a resemblance to daring, colourful equipment. The glitter crystals are the celebration of the brighter, extra white smile that the Philips One by Sonicare delivers.

“We had been thrilled when Philips Sonicare got here to us to collaborate with the aim of giving our prospects the reward of versatility, portability and journey fashion,” mentioned founder Susan Alexandra, Susan Cornow, “The daring, shiny and cheerful spirit behind every product on this assortment is matched by the sensible, eye-catching customizable design of the Philips One by Sonicare.”

Lip Appeal is now out there solely at susanalexandra.com $48, Toiletry instances, tote baggage and ornamental stickers will probably be out there for buy at susanalexandra.com September 2021, For extra details about the Philips One by Sonicare, go to philips.com and for assist go to https://www.susanalexandra.com/merchandise/philips-one-by-sonicare-x-sa-lip-charm .

For additional info please contact:
Anna Stethopoulos
a voice
[email protected]

about Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a number one well being expertise firm targeted on bettering individuals’s well being and well-being and enabling higher outcomes throughout the well being continuum – from wholesome residing and prevention to analysis, therapy and residential care. . Philips leverages superior expertise and in-depth scientific and client insights to ship built-in options. the headquarters Netherlands, the corporate is a frontrunner in diagnostic imaging, image-guided remedy, affected person monitoring and well being informatics in addition to client well being and residential care. Philips generates 2020 gross sales EUR 17.3 billion and employs roughly 77,000 staff with gross sales and providers in additional than 100 international locations. Information about Philips may be discovered at www.philips.com/newscenter.

About Susan Alexandra
is a NYC primarily based model based by Susan Alexandra Designer, Susan Cornow, With an emphasis on elevating experiences, the core perception is that all the things in your life needs to be shiny, colourful and stuffed with pleasure. Initially launching as a jewellery model, through the years, Susan Alexandra has expanded right into a extensively celebrated beaded bag within the arms of celebrities and funky tastemakers world wide. The Susan Alexandra x Philips One SA in affiliation with Sonicare is the primary of its form and the model is extraordinarily excited to enter a brand new trade.

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