Philips makes the hundred millionth blade for it


April 20, 2021

  • Since its launch in 2016, the Philips OneBlade has disrupted grooming markets around the globe, creating a brand new class , A single instrument for shaving, trimming and edging
  • OneBlade Face + Physique provides the flexibility to trim, fashion and edge facial and physique hair even in probably the most intimate areas
  • 100 million blades is a major milestone , Philips’ world innovation groups will proceed to increase the OneBlade vary and add new audiences

amsterdam, netherlands , Royal Philips (NYSE: PHG, AEX: PHIA), a world chief in healthcare know-how, at the moment introduced the manufacturing of its one-hundred millionth OneBlade blade. This spectacular milestone is an affidavit to the success of a collaborative effort by Philips’ grooming innovation crew within the Netherlands, who shared their experience and expertise, to provide superior OneBlade shaving and grooming instruments with different Philips Innovation groups around the globe. labored along with. , The crew continues to innovate and break the grooming market with new OneBlade options just like the OneBlade Face+Physique, and can proceed to push the boundaries by increasing the vary and including new audiences. The Philips OneBlade subscription-model makes grooming routines as simple and handy as doable; New blades are delivered to individuals’s doorways.

Dominic Oh, Enterprise Chief Grooming & Magnificence at Philips, mentioned, “At Philips, we imagine that folks ought to be capable to embrace their individuality to be who they need to be, not solely at the moment however subsequent 12 months and years later. ” “That’s why our innovation groups proceed to develop instruments that enable them to simply obtain the look they need or discover the fitting search for them. This distinctive blade designed and invented by Philips for OneBlade I am proud to see you attain the milestone of 100 million blades produced.”

Important styling instruments for the brand new era
Prior to now few years, there was a serious change in facial hairstyles which has fully disrupted the wonder market. Individuals around the globe, particularly millennials (18 – 34 12 months olds), are shaving much less, styling extra, and expressing their individualism by styling their facial hair. Regardless of this sweeping change in conduct that had not been seen for many years, the instruments at their disposal hardly modified till Philips disrupted the shaving and grooming market in 2016 with a brand new answer – the OneBlade. This distinctive single instrument permits customers to fashion, trim and edge any size of facial hair in full consolation and comfort. OneBlade already has over 27 million customers worldwide, and that quantity remains to be rising quickly.

Steady innovation in premium grooming and wonder
Along with engaged on OneBlade improvements, Philips brings different improvements to the private care market, reminiscent of premium, extremely superior and profitable Philips Lumia IPL 9000 Sequence hair elimination system for house use, and its new Sequence 9000 electrical shaver with SkinIQ know-how for these searching for a better shave whereas sustaining wholesome wanting pores and skin. At the moment, Philips continues to rediscover the premium house, providing good choices that present personalised plans and steering, and foraying into new enterprise fashions.

For additional data please contact
Laura Secretto
Philips International Press Workplace
Tel: +31 6 20740318
E-mail: Laura.Seikritt@philips.com

marige ansing
Philips International Press Workplace
Tel: +31 6 50589016
E-mail: Marije.Ansing@philips.com

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a number one well being know-how firm targeted on bettering individuals’s well being and well-being and enabling higher outcomes throughout the well being continuum – from wholesome dwelling and prevention to analysis, therapy and residential Until the care Philips leverages superior know-how and in-depth scientific and client insights to ship built-in options. Headquartered within the Netherlands, the corporate is a frontrunner in diagnostic imaging, image-guided remedy, affected person monitoring and well being informatics, in addition to client well being and residential care. Philips generated gross sales of EUR 19.5 billion in 2020 and employs roughly 82,000 workers with gross sales and providers in additional than 100 international locations. Information about Philips may be discovered at www.philips.com/newscenter.



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