April 20, 2021
- Since its launch in 2016, the Philips OneBlade has disrupted grooming markets world wide, creating a brand new class , A single software for shaving, trimming and edging
- OneBlade Face + Physique provides the power to trim, model and edge facial and physique hair even in probably the most intimate areas
- 100 million blades is a big milestone , Philips’ international innovation groups will proceed to increase the OneBlade vary and add new audiences
amsterdam, netherlands , Royal Philips (NYSE: PHG, AEX: PHIA), a worldwide chief in healthcare expertise, at this time introduced the manufacturing of its one-hundred millionth OneBlade blade. This spectacular milestone is an affidavit to the success of a collaborative effort by Philips’ grooming innovation staff within the Netherlands, who shared their experience and expertise, to supply superior OneBlade shaving and grooming instruments with different Philips Innovation groups world wide. labored along with. , The staff continues to innovate and break the grooming market with new OneBlade options just like the OneBlade Face+Physique, and can proceed to push the boundaries by increasing the vary and including new audiences. The Philips OneBlade subscription-model makes grooming routines as straightforward and handy as potential; New blades are delivered to individuals’s doorways.
Dominic Oh, Enterprise Chief Grooming & Magnificence at Philips, stated, “At Philips, we consider that folks ought to have the ability to embrace their individuality to be who they need to be, not solely at this time however subsequent 12 months and years later. ” “That’s why our innovation groups proceed to develop instruments that enable them to simply obtain the look they need or discover the fitting search for them. This distinctive blade designed and invented by Philips for OneBlade I am proud to see you attain the milestone of 100 million blades produced.”
Important styling instruments for the brand new era
Previously few years, there was a significant change in facial hairstyles which has utterly disrupted the wonder market. Individuals world wide, particularly millennials (18 – 34 12 months olds), are shaving much less, styling extra, and expressing their individualism by styling their facial hair. Regardless of this sweeping change in habits that had not been seen for many years, the instruments at their disposal hardly modified till Philips disrupted the shaving and grooming market in 2016 with a brand new resolution – the OneBlade. This distinctive single software permits customers to model, trim and edge any size of facial hair in full consolation and comfort. OneBlade already has over 27 million customers worldwide, and that quantity remains to be rising quickly.
Steady innovation in premium grooming and wonder
Along with engaged on OneBlade improvements, Philips brings different improvements to the non-public care market, resembling premium, extremely superior and profitable Philips Lumia IPL 9000 Collection hair removing system for residence use, and its new Collection 9000 electrical shaver with SkinIQ expertise for these on the lookout for a better shave whereas sustaining wholesome trying pores and skin. At present, Philips continues to rediscover the premium area, providing good choices that present personalised plans and steering, and foraying into new enterprise fashions.
For additional info please contact
Philips World Press Workplace
Tel: +31 6 20740318
Philips World Press Workplace
Tel: +31 6 50589016
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a number one well being expertise firm targeted on enhancing individuals’s well being and well-being and enabling higher outcomes throughout the well being continuum – from wholesome residing and prevention to analysis, therapy and residential Until the care Philips leverages superior expertise and in-depth scientific and client insights to ship built-in options. Headquartered within the Netherlands, the corporate is a pacesetter in diagnostic imaging, image-guided remedy, affected person monitoring and well being informatics, in addition to client well being and residential care. Philips generated gross sales of EUR 19.5 billion in 2020 and employs roughly 82,000 staff with gross sales and companies in additional than 100 international locations. Information about Philips will be discovered at www.philips.com/newscenter.