Philips Lighting to be renamed ‘Signify’




Philips Lighting mentioned on Friday it intends to alter its title to “Signify” whereas persevering with to make use of the Philips model for its merchandise beneath the present licensing settlement with Royal Philips.

The corporate mentioned that the title of the brand new firm originated from the truth that gentle turns into an clever language, which connects and conveys that means.

Eric Rondolat, CEO of Philips Lighting, mentioned, “Our new firm title is a transparent expression of our strategic imaginative and prescient and an incredible alternative to introduce a brand new company feel and look that’s uniquely our personal and unites our 32,000 workers. will work.” in a press release.

“On the similar time, we’re proud to proceed to make use of the Philips model on our merchandise,” he mentioned.

The brand new title meets the corporate’s contractual necessities beneath the corporate title license settlement with Royal Philips, which requires that or not it’s lower than 18 months after Royal Philips not has a controlling curiosity, the assertion mentioned. develop into

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